Amber Waves is a publication of the U.S. Department of Agriculture's Economic Research Service, whose job is not to look out for your health. The USDA supports agriculture; they're dedicated to making sure that US food producers can sell things.
And thus, I'm not sure whether this journal article is just an appalling piece of agricorporate propaganda*†‡, or an accurate reflection of the futility of trying to change gluttonous habits, or both.
Either way, it's some serious obfuscation of the role aggressive marketing plays in the fattening of America.
* Suspicious:
Numerous studies, though ongoing, largely conclude that aggregate cigarette advertising has a small or negligible impact on overall cigarette smoking.† Highly suspect:
The American Dietetic Association says that each additional 3,500 calories a person consumes results in an additional pound of body weight. That implies that a person who gave up 100 calories (equivalent to a piece of toast) each day for a year would end up approximately 10 pounds lighter at year's end.‡ Coincidence? The biggest processed food companies are owned by tobacco companies....
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